“Guarda district promotion with the brand Loja da Guarda”

The brand’s “loja da guarda” was designed to be more than a commercial symbol. Was created to function as a platform for the promotion, creation and commercialization. This platform covered only the Guarda district, which would represent a physical space for valuing the local heritage.

This space at the time, created and commercialized  local artist’s produts, supported associations and helped to value the patrimony of the covered municipalities supporting and developing initiatives with the respective municipal councils.

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