loja da guarda brand

district and creative platform

During its short time of existence this platform allowed to create the necessary conditions for different areas to work together creating and promoting products and actions with strong local identity.

This was where writers, painters, musicians, sculptors, designers, agricultural producers, craftsmen, architects, plastic artists, photographers, landscape architects … with ideas or products came to. Some projects were designed and made known to a public that was always aware of what new was appearing.

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2013: Creation of packaging and product concept to sell mixtures of aromatic and medicinal plants from Guarda district for infusions with the support of Casa Santa Isabel (São Romão Socio-therapy Association);

2013: Design and implementation of International Design Competition in Guarda with the support of Guarda and Fundão Chambers and the Gardunha 21 Association, for the design and subsequent production of new objects based on 5 local raw materials (wool, linen, sweet grass, wicker and esparto grass);

International Design Com

2013: Exhibition creation – “A question of urbanity” with the Atelier 33, to present three new products, exclusive “Loja da Guarda”: “Enlanado” soap (produced with Elisabete Alexandre artisan and Evaristo Sampaio Factory); Carpet of “Pisa” (produced with Evaristo Sampaio factory) and thumbnails for assembly in wood with the “Oficina”.

 2012: Image and packaging for handmade soaps creation with Nuno Morais based on olive oil and production of them by the artisan Elisabete Alexandre;

Soap

September to 27th  November (,) 2012: “Loja da Guarda” Store design creation with Nuno Morais and Sérgio Costa architects.

 27th November(,) 2012: Shop opening and trademark “Loja da Guarda” public presentation, whose main objective focuses on promoting the district of Guarda through  author products; (Coauthor Nuno Morais)